Real Estate Marketing Ideas
Great Articles on Farming, Leads, etc.
REALITY CHECK: Successful Real Estate Farming DOES NOT Happen Over Night
by Chris Leo - Feb 9, 2014
This past Friday I got a call from a somewhat new client. I say somewhat in the sense that he and I have known each other for quite some time, however he and his business partner have recently signed an agreement with my firm to have us take over all their marketing initiatives.
Anyone that knows myself or my firm knows that we are very active on social media. We post lots of educational marketing articles, tips, tricks and also just the regular “stream of life” that is going on with the company and people in the firm. Part of that is posting when we land a new deal, or start working with a new client. One might say that we tend to practice an, “everything on the table” way of life.
10 Real Estate Marketing Ideas To Help Build Your Pipeline
By Nadine Larder on February 20, 2013
To be the “Realtor of choice”, you first have to be the “Realtor who comes to mind”. Your time as a Realtor should be dedicated to activities ensuring you’re the ONLY one who comes to mind when the topic of real estate is discussed. Here’s 10 real estate marketing ideas to help you build top of mind awareness.
Contact your sphere of influence. It’s the most uncomfortable thing you can ask most Realtors to do, but it pays the highest in dividends for time invested. 100% guaranteed! If you haven’t been “working” your sphere, you’re selling yourself short as well as your friends and family who deserve to have access to someone they can trust in real estate. This is a great article on getting back in touch with your sphere – Call scripts included!
Why Realtors Avoid Their Sphere – Free Call Scripts And Letter Download
By Nadine Larder on January 25, 2013
As someone who has coached many real estate agents to substantially increasing their income, I can tell you that I’ve never met a Realtor who felt comfortable about contacting their sphere of influence. There isn’t any excuse or story I haven’t heard before, and they’re all valid, but they’re still stories. They’re the kind of stories that keep business a owner from doing what works to grow a real estate practice at the fastest, most profitable and most practical manner.
It’s rare to find an agent who isn’t isn’t resistant about reaching out to friends and family, and would rather approach complete strangers about their business than the people they already know. And…I can tell you with 100% certainty that changing your mindset about contacting and working your sphere of influence will change your business dramatically.
Guide to Creating Killer Content for Your Real Estate Website
By Seth Price
We’ve talked about content marketing a few times before: what it is, what flavors it comes in. But what makes it so special? Why bother creating pages of writing, hundreds of images, and hours of video when all you’re trying to do is sell properties?
Content builds trust
Establishes you and your company as experts in the industry
Gives you something to share in the social web
Drives organic traffic through SEO and social media sharing
To provide more detailed answers to these questions, we have to do some thinking about how the real estate industry has changed over the last decade.
Best Practices for Your Real Estate Website Home Page
FEBRUARY 2013 | BY Stefanie Hahn
Your website should be working for you 24 hours a day, 7 days a week, 365 days a year, capturing leads and marketing your brand. Your site should be helping consumers search for homes, find local market data, and get answers to some of their burning questions. And all of this can be handled on your website’s home page. Yes, really.
I’ve come up with a few best practices to consider for the home page of your real estate website, which will provide potential clients with a better overall online experience while boosting your credibility as a go-to resource in your market.
How to Generate Leads
by Tony Garcia
Figuring out how to generate real estate leads is one of the biggest challenges you face as a real estate agent...especially if you're a new(er) Realtor. As soon as you get your license, it seems every real estate marketing firm in the country contacts you with their fool-proof plan to improve your business. But for every one plan that works, there might be 10 more money pits. Being a commissioned independent contractor, you have to watch every penny you invest, so here are some Realtor Tips that I've seen some of the most successful Realtors in the industry implement. Hopefully you'll find them useful.
100 Ways to Create Real Estate Leads
by Karen Rittenhouse
How effective is your marketing? Whether buying, selling, or investing in real estate, marketing is essential to your success.
As an investor, the key fundamental element in the first level of your real estate investing business is creating systematic and consistent lead generation. If you are not focused on lead generation, you do not have a business, you have a hobby or a dream.Your commitment to marketing is critical. There are many different ways to create leads and here are about 100:
Choosing the Best Real Estate CRM
By Colin Ryan
Whether you’re a new real estate agent who’s looking for a way to manage all your new contacts, or a seasoned vet who’s fed up with your current system, having a good customer relationship management (CRM) solution is crucial in today’s market. Here are a few tips for sifting through all the options to find the best CRM for you and your real estate business.
Identify your needs
Before you make a commitment, it’s important to determine what you want out of your real estate CRM software. Some will recommend a solution that takes care of every aspect of the sales and marketing process; others say these all-in-one applications tend to be mediocre at everything.
No. 1 mistake real estate agents make in lead generation: thinking a lead is a dead end if it isn’t ready right now
by Christina Ethridge
That’s it. It’s not something fancy. There are no semantics (although lots of “experts” will make you think so). If you have a single way to contact that person, then that is a lead.
Some “gurus” define leads as having a full name, a phone number (at minimum), and have expressed interest in your services. Sorry, that’s wrong. Especially with the advent of the Internet.
A lead is sometimes even JUST an email address. No name. No phone number. Sometimes it’s even Mickey Mouse or Arnold Schwarzenegger (you know, those fake-name sign-ins who give you a real email address).
10 DIY projects to sell your home faster
By Scott GammJune 22, 2012
With the troubled housing market of the past five years and banks still reluctant to lend, its no wonder homeowners hoping to sell are sitting on the market for months at a time. Buyers, meanwhile, are trying to find a balance between their dream home and one that's affordable.
For those trying to sell a house, what are some quick and easy DIY projects that can help sell your home faster? We asked experts to share step-by-step instructions for completing projects bound to modernize your home, from resurfacing cabinets to eliminating home odors to re-caulking bathroom grout.
The 5 C's of Real Estate Marketing
by Tierra Wilson
I was sitting down the other day planning out our real estate marketing strategy for the New Year and I literally couldn’t believe this year was gone.
Every year I write down resolutions for our company. It’s a great tip for you as well. Ask yourself, if my business was a real person what would he or she want?
Once I write down anything – and everything – that comes to my mind, I start researching real estate marketing trends and predictions in our industry. Then I go back to my list and scratch out anything doesn’t align with my research.
This year, 5 very clear trends stood out.I felt that these five trends were revolutionary. So much so that for the first time ever, I’m going to share New Media 4 Agents New Year’s resolutions with you.
Ten Real Estate Marketing Ideas
November 4, 2013 BY Bill Gassett
It may seem really obvious but great Real Estate marketing is the key to selling a home! Use these ten creative Real Estate marketing ideas to sell your home quicker and for more money!
If you are like most sellers, you want to make your home stands out to potential buyers any way you can. With the right preparation and marketing, it is possible to sell your home quickly and for a good price. What you may not be aware of, though, are all the little things that can help market your home to potential buyers. These often overlooked Real Estate marketing tools cost little to prepare, but may make a big difference in selling your home. When some effort is put into the Real Estate marketing by the agent you hire magic can happen. When Real Estate magic happens everyone has smiles on their faces!
Take a look at some of the overlooked real estate marketing below and incorporate them into your Real Estate game plan.
How to Sell Your House: 100 Tips to Sell Faster and For More Money
by Brandon Turner on September 19, 2013
Although I strongly believe holding onto properties for the long term is the best way to build wealth in today’s economy – sometimes an investor or a homeowner simply must let go of a property an venture onto bigger deals or priorities. However, letting go of properties and selling them can be a major challenge, especially in a slower market. There’s a lot of things to consider and it may run from checking the house, inspections, finding buyers, and so on.
However – have no fear! This list is going to give you a whopping 100 killer tips for making sure you learn how to sell your house for more money, faster than the competition. This list has been compiled from suggestions from members of BiggerPockets.com who have sold many properties over the years – and this list is definitely not comprehensive, so if you can add additional ideas in the comments below- please do!